Mission-Driven Growth

Midwest contractor’s success guided by core values of quality and service

Conagra Jobsite

At the heart of nearly any company lie its core values. These simple principles are a guiding force for businesses, helping to create unique corporate identities. Sometimes the core values of companies can even drive growth and success. One contractor in northern Illinois, Bel Rock Paving and Sealcoating Specialists, has done just that. By translating their core values and mission into their business strategy and services, Bel Rock has quickly become a leading name in paving and pavement maintenance in the region.


One of the new pieces of equipment that Bel Rock invested in was a Carlson CP100 commercial paver, purchased through Miller-Bradford & Risberg in Rockford, Illinois.One of the new pieces of equipment that Bel Rock invested in was a Carlson CP100 commercial paver, purchased through Miller-Bradford & Risberg in Rockford, Illinois.

For Bel Rock Paving and Sealcoating Specialists, success has been earned through the deeply held commitment to quality and service. It has been one of the many factors that helps to distinguish the company as one of the foremost commercial contractors in northern Illinois.;

“Our main focus was to provide the best asphalt paving service with the highest quality possible,” recalled Perry Michaud, owner of Bel Rock Paving. “Ever since our founding in 2005, the main focus has remained the same to this very day.”

Indeed, the heavy emphasis on the company’s founding mission has helped guide the company’s growth over the years. Specializing in asphalt paving projects between 500 to 2,000 tons (454 to 1,814 tonnes), the Belvidere, Illinois-based company has expanded its services to encompass nearly all facets of paving and pavement maintenance. The full array of services to residential and commercial customers includes sealcoating, stripping, crack sealing, and concrete, all done with the same guiding principle of providing the highest quality product or service possible.


To be one of the most respected contractors in the area, Bel Rock has earned its reputation by ensuring the job is done right, from start to finish, with the highest regard to customer service. No matter the size of the jobsite, from residential driveways to large parking lots, the same attention to detail is engrained in every crew member. This was no better exhibited than when Bel Rock was contracted locally to pave a new parking lot for ConAgra Foods.

“After a new addition to the existing building was added,” explained Michaud, “they installed a new parking lot of approximately 50,000 square feet. The specification called out 5.5 in (13.97 cm) of HMA (hot-mix asphalt), including 3.5 in (8.89 cm) of binder course and 2 in (5.08 cm) of HMA surface course. Total tonnage of HMA was 1,740 tons (1,579 tonnes).”

While the specifications were straight forward, Bel Rock saw the need for improvements to the site prior to paving to ensure customer satisfaction. “One challenge Bel Rock was up against was that the prior contractor did not install adequate base stone.”

To address the subpar base, the crew quickly set to work grading the gravel for proper water drainage. They also had to increase the elevation up to 6 in (15.24 cm) for Americans with Disabilities Act (ADA) parking areas. Once the base issues were addressed and to the necessary standards, Bel Rock set to work laying down the two layers of HMA on the site.

By taking the extra steps to ensure the job was done right, Bel Rock was able to deliver a product that not only enhanced the look of the new ConAgra addition, they also ensured proper drainage and longer lifecycle of the product to the customer. “With the minor challenges our crew faced and the final product, our crew did a fabulous job,” remarked Michaud.


To be able to deliver the highest quality service the company has become renowned for, including the ConAgra project, Bel Rock has invested heavily in the right training and equipment. Over $1 million has been put towards enhancements and new machine procurement to the company’s fleet alone.

“Having the proper equipment allows us greater ability to bid a wider range of projects, while investing in that equipment means far less breakdowns. Simply put, investing in our employees and equipment means being able to be more productive on the jobsite.” Not only more productive, the investment in new machinery, training, and technology has enabled Bel Rock’s paving crews to deliver higher quality product to the customer.

One of the new pieces of equipment that the company has invested in placing in their fleet was a Carlson CP100 commercial paver, purchased through Miller-Bradford & Risberg in Rockford, Illinois. Adding to their existing fleet of small, commercial pavers, the CP100 provides the company a larger, higher production paver still in a commercial platform.

“The CP100 has helped Bel Rock produce higher production rates and higher mat quality,” Michaud explained. “With the higher production rates, it allows us more competitive bidding while the high quality of the mat produced by the paver’s screed keeps customers coming back.” 

As Bel Rock Paving and Sealcoating Specialists gears up for another season, the same central focus of quality and customer service will be at the forefront of every project and continue to drive the company’s growth.


Thomas Travers - 253.278.9426 - tomt@carlsonpaving.com